Are you worried about finding the best keywords for your website? Here are some tips to help you in your effort. To start preparing a list of possible keywords for your
website, there is no better way other than typing your product and location in
the search engine like Google or Bing and see the results that show up. It may
not be always necessary that the search results show all your best business
competitors. Sometimes a website may appear just because the product was
mentioned in the content and the website may not suggest to be your competitor.
To continue refining on your best keywords following tips are suggested:
Tips to find the best keywords for your web page
1.
Make it
more meaningful: It is a good
approach to make your keywords making more sense in terms of user behaviour
search. For example typing “House” or “Home” keywords in the search engine may
not necessarily display the search results for real estates. Keywords like “House for sale” or “Houses in
Crawley” may display better results about estate businesses.
2.
Find out
patterns in the way that people search: Your effort may be wasted on a
keyword that will not bring your website a traffic and convert visitors to
customers. Therefore it is important to understand
a.
Pattern your customers will be searching for
b.
Whether searched terms display your competitors or not
3.
Refer
your website content to the customer search: It is a good idea to have your
website content include the keywords, keyword phrases including the questions
based on your customer search behaviour for your product. For example while
searching for “Washing Machine”, if more searches are found for “Best Washing
Machine” or “Cheapest Washing Machine”, it is advisable to include that in your
website content.
4.
Categorise
keywords: Categorise your keywords based on perfect and near-perfect
matches. Perfect matches can be included in the carefully designed content.
However, content can be updated later to take care of near-perfect match keywords.
Once you have updated the content, add a sitemap to Google & Bing webmaster tools.
Do you still need support in terms of finding best
keywords for your website SEO? Please do not hesitate to contact us for a free
consultation from our experts at Ekavat.